Forbes covered OLUJO's official market debut, highlighting co-founder Larsa Pippen's entry into the ultra-premium spirits category. The piece focuses on our $500 price point positioning and the unique sculptural ceramic vessel designed by renowned sculptor Ivan Venkov. Forbes details our production process, from Los Altos highland agaves to 18-month aging in American oak barrels, and our strategic approach of launching with a single, perfected añejo expression rather than the typical multi-expression rollout. The article positions OLUJO within the broader trend of celebrity spirits brands while emphasizing our differentiated focus on craft over celebrity.

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